{"id":88,"date":"2018-01-17T17:21:08","date_gmt":"2018-01-17T16:21:08","guid":{"rendered":"http:\/\/www.blandinetamagna.com\/?p=88"},"modified":"2025-12-27T23:42:17","modified_gmt":"2025-12-27T22:42:17","slug":"louvre-lens","status":"publish","type":"post","link":"https:\/\/www.blandinetamagna.com\/index.php\/2018\/01\/17\/louvre-lens\/","title":{"rendered":"LOUVRE LENS"},"content":{"rendered":"<p>Projet d&rsquo;\u00e9tude.<br \/>\nLe projet architectural de ce nouveau mus\u00e9e est tr\u00e8s horizontal et propose une structure de verre et de lumi\u00e8re. La cr\u00e9ation du logo s\u2019est donc appuy\u00e9e sur l\u2019architecture du futur site (horizontalit\u00e9 du b\u00e2timent retrouv\u00e9e par la typographie coup\u00e9e en sa base) et les couleurs engendr\u00e9es par l\u2019utilisation du verre (une sorte de bleu\/vert d\u2019eau). Il a aussi \u00e9t\u00e9 indispensable de retrouver un code du Louvre pour ne pas perdre le public (la pyramide en arri\u00e8re-plan). Ce projet de communication institutionnelle se compl\u00e8te avec l\u2019affiche et le d\u00e9pliant de la premi\u00e8re exposition du mus\u00e9e.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-92 size-full\" src=\"http:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121340.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121340.jpg 600w, https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121340-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-95 size-full\" src=\"http:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121350.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121350.jpg 600w, https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121350-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-89\" src=\"http:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/afficheFINALE.jpg\" alt=\"\" width=\"409\" height=\"600\" srcset=\"https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/afficheFINALE.jpg 600w, https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/afficheFINALE-205x300.jpg 205w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-93 size-full\" src=\"http:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121343.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121343.jpg 600w, https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121343-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-94 size-full\" src=\"http:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121344.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121344.jpg 600w, https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121344-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-96 size-full\" src=\"http:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121354.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121354.jpg 600w, https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121354-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-97 size-full\" src=\"http:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121357.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121357.jpg 600w, https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121357-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-99 size-full\" src=\"http:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121361.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121361.jpg 600w, https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/P2121361-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Projet d&rsquo;\u00e9tude. Le projet architectural de ce nouveau mus\u00e9e est tr\u00e8s horizontal et propose une structure de verre et de lumi\u00e8re. La cr\u00e9ation du logo s\u2019est donc appuy\u00e9e sur l\u2019architecture du futur site (horizontalit\u00e9 du b\u00e2timent retrouv\u00e9e par la typographie coup\u00e9e en sa base) et les couleurs engendr\u00e9es par l\u2019utilisation du verre (une sorte de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":92,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-88","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identite-visuelle","category-projets","has-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/posts\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":3,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":523,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/posts\/88\/revisions\/523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/media\/92"}],"wp:attachment":[{"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}