{"id":81,"date":"2018-01-26T17:13:57","date_gmt":"2018-01-26T16:13:57","guid":{"rendered":"http:\/\/www.blandinetamagna.com\/?p=81"},"modified":"2025-12-27T23:38:59","modified_gmt":"2025-12-27T22:38:59","slug":"un","status":"publish","type":"post","link":"https:\/\/www.blandinetamagna.com\/index.php\/2018\/01\/26\/un\/","title":{"rendered":"UN"},"content":{"rendered":"<p>Projet d&rsquo;\u00e9tude.<br \/>\nConception d\u2019un logo et ses d\u00e9clinaisons pour la marque discount \/\/1\/\/. Dans un contexte o\u00f9 les produit de grandes surfaces sont amen\u00e9s \u00e0 \u00eatre manipul\u00e9s par un grand nombre de personnes, le principe premier de ce projet a \u00e9t\u00e9 de cr\u00e9er un logo capable d\u2019\u00eatre lu rapidement, m\u00eame retourn\u00e9. Le but de cette identit\u00e9 \u00e9tait de trouver une r\u00e9elle signature institutionnelle, efficace et \u00e9l\u00e9gante. Le choix de l\u2019Helvetica Neue se justifie par son c\u00f4t\u00e9 universel, qui correspond justement au chiffre \u00ab\u00a0un\u00a0\u00bb, qui lui aussi exprime une id\u00e9e d\u2019universalit\u00e9, d\u2019un tout. Une fois inclin\u00e9 et dupliqu\u00e9, le logo permet la cr\u00e9ation d\u2019un motif qui habille la majorit\u00e9 du packaging de chaque produit de la marque.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-86 size-full\" src=\"http:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/un.png\" alt=\"\" width=\"158\" height=\"100\"><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-84 size-full\" src=\"http:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/PUB22.jpg\" alt=\"\" width=\"600\" height=\"424\" srcset=\"https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/PUB22.jpg 600w, https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/PUB22-300x212.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-85 size-full\" src=\"http:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/UN-BT-MH-3.jpg\" alt=\"\" width=\"600\" height=\"401\" srcset=\"https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/UN-BT-MH-3.jpg 600w, https:\/\/www.blandinetamagna.com\/wp-content\/uploads\/2018\/02\/UN-BT-MH-3-300x201.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Projet d&rsquo;\u00e9tude. Conception d\u2019un logo et ses d\u00e9clinaisons pour la marque discount \/\/1\/\/. Dans un contexte o\u00f9 les produit de grandes surfaces sont amen\u00e9s \u00e0 \u00eatre manipul\u00e9s par un grand nombre de personnes, le principe premier de ce projet a \u00e9t\u00e9 de cr\u00e9er un logo capable d\u2019\u00eatre lu rapidement, m\u00eame retourn\u00e9. Le but de cette [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":82,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-81","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identite-visuelle","category-projets","has-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/posts\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":6,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/posts\/81\/revisions"}],"predecessor-version":[{"id":518,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/posts\/81\/revisions\/518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/media\/82"}],"wp:attachment":[{"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/categories?post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blandinetamagna.com\/index.php\/wp-json\/wp\/v2\/tags?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}